Bloomington, Indiana (November 13, 2013) – The attraction and retention efforts of the Bloomington Technology Partnership (BTP) have once again been recognized, this time for a unique and well-rounded marketing campaign used to promote and foster the growth of Bloomington, Indiana’s flourishing technology cluster. Development Counsellors International (DCI), a firm specializing in economic development and travel marketing, featured the BTP in DCI’s blog, which highlights global talent attraction campaigns
The interview, featuring BTP Director Katie Birge, and Dana Palazzo, project manager for the Bloomington Economic Development Corporation, touches on the many facets of the Bloomington Technology Partnership’s marketing efforts, bourgeoning community support, and website resources. Sarah Reinecke, Assistant Account Executive at DCI, recognizes in particular the BTP website’s job portal, community conversation and resources web pages, the featured “Bloomington, IN: A Vibrant Tech Community” video, and an “eye-catching talent brochure.” Sarah writes, “…their (BTP’s) energetic video makes us want to seriously consider a career change to technology and a move to Bloomington.”
To view the full blog, visit here.
The Bloomington Technology Partnership fosters the growth of Bloomington’s emerging high-tech economy. The BTP is a public-private initiative funded by the City of Bloomington and the Bloomington Economic Development Corporation (BEDC). The BTP strengthens Bloomington’s tech economy through talent recruitment, networking opportunities, and technical assistance. To learn more visit: http://bloomingtontech.com/
Development Counsellors International (DCI) is the leader in marketing places. Since 1960, they have worked with more than 400 cities, regions, states and countries, helping them attract both investors and visitors. They specialize exclusively in all phases of economic development and travel marketing. To learn more visit: http://www.aboutdci.com/