BLOOMINGTON – Digital marketing agency Hanapin Marketing LLC in Bloomington is merging with London-based Brainlabs. Financial details of the transaction were not disclosed, however Hanapin says the merger will enable the company to add up to 20 new jobs this year.


The merger will expand Hanapin’s footprint to include Bloomington, Austin, New York, Seattle, Los Angeles and London.


Hanapin plans to integrate into Brainlabs over the next few months. Hanapin’s Hero Conf event and blog PPC Hero will continue to run independently from the agency side of the business, according to officials.


“We’re beyond proud of the healthy, thriving company we’ve built over the past 16 years. Today is the start of an even brighter future. In Brainlabs we’ve found the perfect complement to our business. Our cultures are perfectly aligned. Our vision is client-centric. Merging will provide both companies the opportunity to expand our geography, grow our service lines, and continue to deliver best-in-class services to our clients,” said President of Hanapin Jeff Allen.