BLOOMINGTON, Ind. (Feb. 21, 2017) – Hanapin Marketing, a digital marketing agency that focuses on pay-per-click marketing, announced plans today to expand its operations in Bloomington. The company, which increased its headcount by 62 percent in 2016 alone, will create up to 14 new high-wage jobs by 2019.
“Hanapin Marketing is a homegrown Hoosier success story, building an idea from a startup into a strong and growing small business right here in Indiana,” said Jim Schellinger, Indiana Secretary of Commerce. “As a state, we are committed to strengthening the entrepreneurial environment that has helped launch firms like Hanapin Marketing. Indiana’s startups, scaleups and small businesses provide quality jobs for Hoosiers in all corners of the state, and we must ensure they are able to continue this momentum, helping take Indiana’s economy to the next level.”
Founded in 2004, Hanapin Marketing is one of nearly 500,000 small businesses in Indiana that employ more than 1.2 million Hoosiers across the state, according to the U.S. Small Business Administration. The company, which is an industry-leading digital marketing agency, has increased its annual revenue by double-digits nearly every year since 2004. In order to keep up with demand for its paid search, paid social media and display program services, Hanapin Marketing added 23 new associates in 2016, and is continuing this hiring trend.
The homegrown Hoosier company, which now employs 60 associates, including 40 based in Indiana, is growing in Bloomington’s downtown district. With initial plans to expand its team within its 9,161-square-foot office at 501 N. Morton St., the company is considering options to support continued long-term client and industry growth, including expanding its footprint in the Bloomington area. The company will be hiring for digital advertising and administrative positions throughout the year. Interested applicants may apply online.
Included in its pay-per-click services, Hanapin Marketing offers services in e-commerce, remarketing, conversion rate optimization, lead generation and shopping campaigns, as well as display, programmatic, mobile and social advertising. The company also operates the pay-per-click marketing industry’s most-trafficked blog, PPC Hero, and hosts the industry’s largest annual conference, Hero Conf.
The Indiana Economic Development Corporation (IEDC) offered Hanapin Marketing LLC up to $150,000 in training grants based on the company’s job creation plans. The city of Bloomington and the Bloomington Economic Development Corporation support the project.
Hanapin Marketing’s growth follows a strong year for technology companies in Indiana. In 2016, the IEDC secured 43 commitments in the tech industry, which includes growth from companies like Salesforce, Determine, Safe Hiring Solutions, MOBI, Knowledge Services and Torchlite. These expansions account for 5,236 planned Hoosier jobs at an average wage of more than $69,000 annually.
“We are pleased to see one of Bloomington’s leading technology companies continue to thrive and grow here in town,” said Bloomington Mayor John Hamilton. “Hanapin is a great example of what we hope to see over and over again here in Bloomington — a locally grown startup becoming successful and creating opportunities for our city’s great tech talent.”
To continue the robust growth of innovative companies like Hanapin Marketing, Governor Eric J. Holcomb’s 2017 Next Level Legislative Agenda proposes accelerating this momentum across the state by investing $1 billion over the next 10 years to make Indiana the capital of innovation and entrepreneurship and to ensure that Indiana is a magnet for job creation.
About Hanapin Marketing
Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero.
The Indiana Economic Development Corporation (IEDC) leads the state of Indiana’s economic development efforts, helping businesses launch, grow and locate in the state. Governed by a 12-member board chaired by Governor Eric J. Holcomb, the IEDC manages many initiatives, including performance-based tax credits, workforce training grants, innovation and entrepreneurship resources, public infrastructure assistance, and talent attraction and retention efforts. For more information about the IEDC, visit www.iedc.in.gov.